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	<title>Naked Medicine and Smart Healthcare &#187; Jane Chin, Ph.D.</title>
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	<link>http://www.nakedmedicine.com</link>
	<description>Let&#039;s Face It: Medicine is Business! -- Hosted by Jane Chin, Ph.D. @janechin #pharma</description>
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		<title>Pharma Patient Connection: Insight is the Missing Link to Authenticity</title>
		<link>http://www.nakedmedicine.com/pharma-patient-connection-insight-is-the-missing-link-to-authenticity</link>
		<comments>http://www.nakedmedicine.com/pharma-patient-connection-insight-is-the-missing-link-to-authenticity#comments</comments>
		<pubDate>Tue, 18 Oct 2011 04:59:02 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Activism & Advocacy]]></category>
		<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Health Advertising]]></category>
		<category><![CDATA[Health on the Web]]></category>
		<category><![CDATA[Medical Marketing]]></category>
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		<category><![CDATA[Social Media in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=375</guid>
		<description><![CDATA[This is based on a presentation I gave to DTC Perspectives&#8217; Marketing to the Digital Consumer conference, October 12-13, 2011 in Fairfield New Jersey. Authenticity in Pharma-Patient Connection]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Can pharma really afford to &#8220;be more human&#8221;?</title>
		<link>http://www.nakedmedicine.com/can-pharma-really-afford-to-be-more-human</link>
		<comments>http://www.nakedmedicine.com/can-pharma-really-afford-to-be-more-human#comments</comments>
		<pubDate>Mon, 22 Aug 2011 21:12:25 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Science and Research]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=359</guid>
		<description><![CDATA[The recent hullabaloo with some pharma companies pulling out of Facebook got me thinking about whether it is even probable for pharma companies to come across as &#8220;more human&#8221; and therefore viewed as willing to connect with consumers/patients beyond the PR and marketing scripts. For example, can pharma companies &#8212; whether on Twitter or Facebook [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Pharma Companies that Can&#8217;t Handle Comments Should Get Off Facebook, Good Riddance!</title>
		<link>http://www.nakedmedicine.com/is-pharma-ready-for-a-conversation-on-facebook</link>
		<comments>http://www.nakedmedicine.com/is-pharma-ready-for-a-conversation-on-facebook#comments</comments>
		<pubDate>Mon, 15 Aug 2011 20:28:26 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Activism & Advocacy]]></category>
		<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Drug Companies]]></category>
		<category><![CDATA[Health Advertising]]></category>
		<category><![CDATA[Health on the Web]]></category>
		<category><![CDATA[Legal Side of Medicine]]></category>
		<category><![CDATA[Social Media in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=361</guid>
		<description><![CDATA[Jonathan at Dose of Digital talks about pharma&#8217;s fear of Facebook pages centering around 2 issues that pharma thinks require 24/7 monitoring: Adverse Events and negative publicity. I hear the same excuse on why pharma companies are so scared to look at patient comments on blogs: adverse events. I&#8217;m sorry, but adverse events are happening [...]]]></description>
		<wfw:commentRss>http://www.nakedmedicine.com/is-pharma-ready-for-a-conversation-on-facebook/feed</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<title>Entrepreneurs? Please &#8212; Disrupt Healthcare!</title>
		<link>http://www.nakedmedicine.com/entrepreneurs-please-disrupt-healthcare</link>
		<comments>http://www.nakedmedicine.com/entrepreneurs-please-disrupt-healthcare#comments</comments>
		<pubDate>Sat, 18 Jun 2011 23:28:12 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Science and Research]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=349</guid>
		<description><![CDATA[I was inspired to write this post to answer a question on Quora: &#8220;Can a consumer internet entrepreneur cross over into the healthcare space with limited domain expertise?&#8221; Absolutely. But you will need &#8211; A compelling motive. I know of a CEO who was trained as a lawyer. Her child had a rare disease and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Stop Pretending You Don&#8217;t Know, Pharma Companies!</title>
		<link>http://www.nakedmedicine.com/stop-pretending-you-dont-know-pharma-companies</link>
		<comments>http://www.nakedmedicine.com/stop-pretending-you-dont-know-pharma-companies#comments</comments>
		<pubDate>Fri, 27 May 2011 17:24:42 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Activism & Advocacy]]></category>
		<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Drug Companies]]></category>
		<category><![CDATA[Legal Side of Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=341</guid>
		<description><![CDATA[I remembered years ago I was speaking to a Forest employee who told me how proud she was to be working at Forest because of how ethical the company and the CEO was. That same employee was critical of me for talking to the WSJ about some of the less ethical practices that pharma companies [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>74% of Medical Students Believe Pharma Sponsored Grand Rounds are Biased</title>
		<link>http://www.nakedmedicine.com/74-of-medical-students-believe-pharma-sponsored-grand-rounds-are-biased</link>
		<comments>http://www.nakedmedicine.com/74-of-medical-students-believe-pharma-sponsored-grand-rounds-are-biased#comments</comments>
		<pubDate>Thu, 26 May 2011 18:54:45 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Science and Research]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=339</guid>
		<description><![CDATA[PLoS medicine did an analysis of medical students&#8217; attitudes toward pharma marketing to them, and not surprisingly, they&#8217;re skeptical and confused. I say not surprising because that attitude translates to how physicians feel about pharma, except they are more indignant: &#8220;What, Me, corruptible?! How dare you! Sir, I am a PROFESSIONAL!&#8221; I&#8217;ll let Robert Cialdini, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Pharma and Social Media: It&#8217;s Not About Controlling the Conversation, but Finding the Right Venues for Engagement</title>
		<link>http://www.nakedmedicine.com/pharma-and-social-media-its-not-about-controlling-the-conversation-but-finding-the-right-venues-for-engagement</link>
		<comments>http://www.nakedmedicine.com/pharma-and-social-media-its-not-about-controlling-the-conversation-but-finding-the-right-venues-for-engagement#comments</comments>
		<pubDate>Wed, 25 May 2011 17:33:14 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Drug Companies]]></category>
		<category><![CDATA[Health Advertising]]></category>
		<category><![CDATA[Health on the Web]]></category>
		<category><![CDATA[Medical Marketing]]></category>
		<category><![CDATA[Social Media in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=326</guid>
		<description><![CDATA[Now that Facebook Pages is to Marketing what LinkedIn Profiles is to Job Seeking &#8211; pharma companies are in pickle: Facebook is going to open up comments no matter what. This means pharma companies can no longer restrict people from commenting on their Facebook pages. Er&#8230;. DUH! Why is this big news? People get on [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>CME and Pharma: Doctors Want Support That They Can&#8217;t Trust</title>
		<link>http://www.nakedmedicine.com/cme-and-pharma-doctors-want-support-that-they-cant-trust</link>
		<comments>http://www.nakedmedicine.com/cme-and-pharma-doctors-want-support-that-they-cant-trust#comments</comments>
		<pubDate>Thu, 19 May 2011 18:51:53 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Doctors]]></category>
		<category><![CDATA[Medical Education]]></category>
		<category><![CDATA[Medical Marketing]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=322</guid>
		<description><![CDATA[&#8220;Doctors want CMEs paid for them but can&#8217;t trust the people they want to help pay for their continuing medical education.&#8221; That&#8217;s how I sum up the below survey published by Archives of Internal Medicine. Look at what the conclusion said: &#8220;Although the medical professionals responding to this survey were concerned about bias introduced from [...]]]></description>
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		<slash:comments>1</slash:comments>
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