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	<title>Naked Medicine &#187; Jane Chin, Ph.D.</title>
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	<link>http://www.nakedmedicine.com</link>
	<description>a thinking man&#039;s point of view about the business of medicine</description>
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		<title>Top 10 healthcare social media predictions</title>
		<link>http://www.nakedmedicine.com/top-10-healthcare-social-media-predictions</link>
		<comments>http://www.nakedmedicine.com/top-10-healthcare-social-media-predictions#comments</comments>
		<pubDate>Sun, 25 Jul 2010 15:43:40 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Social Media in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=182</guid>
		<description><![CDATA[3 of my predictions appeared here: Industry consultant and entrepreneur Jane Chin (@janechin) goes even further, alleging that next year PhRMA will appoint its first ever &#8216;Chief Tweeting Officer.&#8217; Jane Chin (@janechin) thinks social media will spur new approaches to customer care and technology, as “cutting edge pharma &#8230;companies will experiment with a blend of [...]]]></description>
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		<title>Kids Not Getting Enough Cholesterol?</title>
		<link>http://www.nakedmedicine.com/kids-not-getting-enough-cholesterol</link>
		<comments>http://www.nakedmedicine.com/kids-not-getting-enough-cholesterol#comments</comments>
		<pubDate>Fri, 11 Sep 2009 05:50:01 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Health on the Web]]></category>
		<category><![CDATA[Science and Research]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=177</guid>
		<description><![CDATA[I had no idea that September National Cholesterol Education Month, but it is, and I saw a press release about nonprofit nutrition education organization Weston A. Price Foundation on getting consumers to recognize the importance of cholesterol. The press release made sense to me, but it seriously will meet lots of antagonism because of the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Acai Miracle Berries is Mostly Miracle Marketing</title>
		<link>http://www.nakedmedicine.com/acai-miracle-berries-is-mostly-miracle-marketing</link>
		<comments>http://www.nakedmedicine.com/acai-miracle-berries-is-mostly-miracle-marketing#comments</comments>
		<pubDate>Tue, 01 Sep 2009 04:56:40 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Science and Research]]></category>
		<category><![CDATA[Truth in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/acai-miracle-berries-is-mostly-miracle-marketing</guid>
		<description><![CDATA[In experiments conducted by the US Dept of Agriculture, volunteers were asked to ingest large quantities of fruits that have been identified as having high levels of antioxidants, and their blood were subsequently tested for antioxidant capacity. One important note is the large amount of fruit required per ingestion &#8211; for example &#8211; volunteers in [...]]]></description>
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		<title>Which Side Are You Really On, Jane Chin?!</title>
		<link>http://www.nakedmedicine.com/which-side-are-you-really-on-jane-chin</link>
		<comments>http://www.nakedmedicine.com/which-side-are-you-really-on-jane-chin#comments</comments>
		<pubDate>Fri, 21 Aug 2009 04:42:29 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Activism & Advocacy]]></category>
		<category><![CDATA[Affordable Healthcare]]></category>
		<category><![CDATA[Antibiotics]]></category>
		<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Doctors]]></category>
		<category><![CDATA[Drug Companies]]></category>
		<category><![CDATA[Health Advertising]]></category>
		<category><![CDATA[Humanity in Medicine]]></category>
		<category><![CDATA[Legal Side of Medicine]]></category>
		<category><![CDATA[Medical Innovation]]></category>
		<category><![CDATA[Medical Malpractice]]></category>
		<category><![CDATA[Medical Marketing]]></category>
		<category><![CDATA[Patient Groups]]></category>
		<category><![CDATA[Patients]]></category>
		<category><![CDATA[Politics in Medicine]]></category>
		<category><![CDATA[Science and Research]]></category>
		<category><![CDATA[Scientists]]></category>
		<category><![CDATA[Society]]></category>
		<category><![CDATA[Truth in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=173</guid>
		<description><![CDATA[I received what is probably the most passionate email from a reader of this blog that I&#8217;ve ever gotten since creating NakedMedicine.com in 2006. The email concludes with this: I can&#8217;t figure out what your agenda is Ms Chin. Are siding with the poor hard working physicians who are fighting a losing battle with their [...]]]></description>
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		<title>Pharma Offering Lifestyle Drugs &#8211; Power will Shift to Patient Customers</title>
		<link>http://www.nakedmedicine.com/pharma-offering-lifestyle-drugs-power-will-shift-to-patient-customers</link>
		<comments>http://www.nakedmedicine.com/pharma-offering-lifestyle-drugs-power-will-shift-to-patient-customers#comments</comments>
		<pubDate>Tue, 14 Jul 2009 21:20:51 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Doctors]]></category>
		<category><![CDATA[Drug Companies]]></category>
		<category><![CDATA[Patients]]></category>
		<category><![CDATA[Society]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=170</guid>
		<description><![CDATA[You&#8217;ve probably seen it coming &#8211; smelled hints of it on TV &#8211; pharmaceutical companies are getting into what we call &#8220;lifestyle drugs&#8221;; products that focus on &#8220;enhancing&#8221; your life rather than &#8220;extending&#8221; it. Yes, there is a big difference, and you may think that &#8220;extending&#8221; life pays big, &#8220;enhancing&#8221; life may pay even BIGGER. [...]]]></description>
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		<title>Pharma Industry&#8217;s Job is NOT Disease Prevention. THAT&#8217;S YOUR JOB.</title>
		<link>http://www.nakedmedicine.com/pharma-industrys-job-is-not-disease-prevention-thats-your-job</link>
		<comments>http://www.nakedmedicine.com/pharma-industrys-job-is-not-disease-prevention-thats-your-job#comments</comments>
		<pubDate>Sun, 28 Jun 2009 04:12:57 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Activism & Advocacy]]></category>
		<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Doctors]]></category>
		<category><![CDATA[Drug Companies]]></category>
		<category><![CDATA[Patients]]></category>
		<category><![CDATA[Politics in Medicine]]></category>
		<category><![CDATA[Smoking]]></category>
		<category><![CDATA[Social Media in Medicine]]></category>
		<category><![CDATA[Society]]></category>
		<category><![CDATA[Truth in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=160</guid>
		<description><![CDATA[I&#8217;ve heard the argument, so have you. &#8220;Those evil pharma companies aren&#8217;t interested in prevention! They want people to get sick and stay sick because that&#8217;s how they make their money! On the drugs!&#8221; Recently I had railed against the pharma companies that are capitalizing on increasing trends of people using certain prescription drugs as [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Female Sexual Dysfunction: Pharma&#8217;s Next Lifestyle Market</title>
		<link>http://www.nakedmedicine.com/female-sexual-dysfunction-pharmas-next-lifestyle-market</link>
		<comments>http://www.nakedmedicine.com/female-sexual-dysfunction-pharmas-next-lifestyle-market#comments</comments>
		<pubDate>Sun, 17 May 2009 04:53:44 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Activism & Advocacy]]></category>
		<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Drug Companies]]></category>
		<category><![CDATA[Health Advertising]]></category>
		<category><![CDATA[Open Healthcare]]></category>
		<category><![CDATA[Politics in Medicine]]></category>
		<category><![CDATA[Social Media in Medicine]]></category>
		<category><![CDATA[Society]]></category>
		<category><![CDATA[Truth in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=153</guid>
		<description><![CDATA[I&#8217;m posting this from one of Steve Woodruff&#8217;s blog posts that I shared via my Facebook profile, which turned into a full blown debate between me, Dmitriy Kruglyak, and Yvette &#8211; one of my FB friends. Jane Chin&#8217;s Profile Jane Chin I&#8217;m pro-pharma, but I&#8217;m NOT happy w/ female sexual dysfunction disease mongering I expect [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>How to See Through Pharma Ad BS?</title>
		<link>http://www.nakedmedicine.com/how-to-see-through-pharma-ad-bs</link>
		<comments>http://www.nakedmedicine.com/how-to-see-through-pharma-ad-bs#comments</comments>
		<pubDate>Mon, 27 Apr 2009 15:45:47 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Activism & Advocacy]]></category>
		<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Drug Companies]]></category>
		<category><![CDATA[Health Advertising]]></category>
		<category><![CDATA[Medical Marketing]]></category>
		<category><![CDATA[Social Media in Medicine]]></category>
		<category><![CDATA[Society]]></category>
		<category><![CDATA[Truth in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=138</guid>
		<description><![CDATA[Like all marketing campaigns, the aim of any pharma advertisement is to get you to think that you need a certain product or a service. I understand that all pharma companies will say that they want to educate patients on the condition first and foremost, but I guarantee that when pharma companies are forking over [...]]]></description>
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