Jane Chin, Ph.D.

74% of Medical Students Believe Pharma Sponsored Grand Rounds are Biased

PLoS medicine did an analysis of medical students’ attitudes toward pharma marketing to them, and not surprisingly, they’re skeptical and confused. I say not surprising because that attitude translates to how physicians feel about pharma, except they are more indignant: “What, Me, corruptible?! How dare you! Sir, I am a PROFESSIONAL!” I’ll let Robert Cialdini, [...]

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Pharma and Social Media: It’s Not About Controlling the Conversation, but Finding the Right Venues for Engagement

Now that Facebook Pages is to Marketing what LinkedIn Profiles is to Job Seeking – pharma companies are in pickle: Facebook is going to open up comments no matter what. This means pharma companies can no longer restrict people from commenting on their Facebook pages. Er…. DUH! Why is this big news? People get on [...]

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CME and Pharma: Doctors Want Support That They Can’t Trust

“Doctors want CMEs paid for them but can’t trust the people they want to help pay for their continuing medical education.” That’s how I sum up the below survey published by Archives of Internal Medicine. Look at what the conclusion said: “Although the medical professionals responding to this survey were concerned about bias introduced from [...]

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Will Technology Replace Pharmacists?

Maybe it can. But there are aspects of healthcare that can never be automated. Yes, I worked in healthcare and consulted for one of the stakeholders, and I have seen the benefits of automation – reducing human errors, improving delivery efficiency. But healthcare is a human profession, dealing with human beings and usually human beings [...]

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Would You Cancel a Surgery if Your Surgeon is Getting a Kick-Back?

The specific question is about getting kickbacks as a surgeon using a medical device, and was originally asked on Quora. The explanation to the question (posted by the asker) said, “The department of justice has investigated conflicts of interest, and the Pittsburgh Post Gazette has published on the topic. To quote from the gazette: Payments [...]

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