The mission of MDVIP is to change primary care practice in America by allowing their member doctors to practice medicine the way that MDVIP believes that medicine should be practiced: by focusing on prevention and empowering patients. According to a press release from the company in a landmark deal with Procter & Gamble, its business model is based on “exceptional doctors, exceptional care, and exceptional results.”
Since the emergence of managed healthcare, doctors have seen a change in their clinical practice. Some have enjoyed remarkable business success by running their practice very much like a business, sometimes sacrificing the time they spend with each patient. Others have become disillusioned with how medicine was becoming more impersonal, which reduced the level of work satisfaction doctors had experienced in the past.
I’m not sure exactly how MDVIP would allow their network (or as they described it, a “fraternity”) of doctors to limit the size of their practice to only 600 patients, but the notion of being able to spend the time with each patient, build a trusting relationship, and thoroughly providing the assessment and care needed is a very attractive one – if you get selected. I also found interesting that former U.S. Department of Health & Human Services Secretary Tommy G. Thompson serves on the company’s Committee on Cost Reduction through Preventive Healthcare.
Focusing on preventing medicine is definitely a priority for doctors, patients, even pharmaceutical companies (I know it seems counterintuitive.) I’m curious how MDVIP will deliver on its promises as it evolves. For now, with its visible partnerships and delegates, MDVIP seems to be off to a good start.
Disclosure: This review has been commissioned through ReviewMe.com.