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Let's Face It: Medicine is Business

Can Doctors Practice Preventive Medicine and Still Make a Living?

The mission of MDVIP is to change primary care practice in America by allowing their member doctors to practice medicine the way that MDVIP believes that medicine should be practiced: by focusing on prevention and empowering patients. According to a press release from the company in a landmark deal with Procter & Gamble, its business model is based on “exceptional doctors, exceptional care, and exceptional results.”

Since the emergence of managed healthcare, doctors have seen a change in their clinical practice. Some have enjoyed remarkable business success by running their practice very much like a business, sometimes sacrificing the time they spend with each patient. Others have become disillusioned with how medicine was becoming more impersonal, which reduced the level of work satisfaction doctors had experienced in the past.

I’m not sure exactly how MDVIP would allow their network (or as they described it, a “fraternity”) of doctors to limit the size of their practice to only 600 patients, but the notion of being able to spend the time with each patient, build a trusting relationship, and thoroughly providing the assessment and care needed is a very attractive one – if you get selected. I also found interesting that former U.S. Department of Health & Human Services Secretary Tommy G. Thompson serves on the company’s Committee on Cost Reduction through Preventive Healthcare.

Focusing on preventing medicine is definitely a priority for doctors, patients, even pharmaceutical companies (I know it seems counterintuitive.) I’m curious how MDVIP will deliver on its promises as it evolves. For now, with its visible partnerships and delegates, MDVIP seems to be off to a good start.

Disclosure: This review has been commissioned through

Updated: June 30, 2013 — 8:07 am


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  1. yes, i do believe so. as a vascular surgeion, take the vascular access as an example, i perform the prevention of access occlusion by some treatments (such as angioplasty …) on my patients. and those prevention works take up more and more my working hours every year.
    thus, as a surgeon, i can stll earn my living from doing preventive procedures. i think, that’s the trend a the right direction.

  2. I was recently abandoned by my physician of 15 years because the group he is with decided to switch over to this form of elitist healthcare. In this case, the greedy third party outsider that brought this all about is MDVIP. If I wanted to continue on with my physician, I would have to sign a contract and pay MDVIP $1,500.00 per year simply to have access to my doctor. My primary insurance company would still be forced to pay for all office visits, lab tests and any in-house procedures. In retrospect, I never needed a third party outsider to get quality care from my physician and I’m not about to line the pockets of some greed driven outsider who has absolutely no interest in my well being. This concept is very unethical and patients are the real losers under this particular business model. Medicare and all insurance companies should refuse reimbursing physicians who adopt this approach to patient care.

  3. @ Sevoflurane:

    Thank you for your input! Your comment is valuable because it is from a patient’s point of view, and this business model claims to be beneficial for the patients.

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