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	<title>Naked Medicine and Smart Healthcare &#187; Business of Medicine</title>
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	<description>Let&#039;s Face It: Medicine is Business! -- Hosted by Jane Chin, Ph.D. @janechin #pharma</description>
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		<title>What to Look for When Choosing a Group Health Insurance Provider</title>
		<link>http://www.nakedmedicine.com/what-to-look-for-when-choosing-a-group-health-insurance-provider</link>
		<comments>http://www.nakedmedicine.com/what-to-look-for-when-choosing-a-group-health-insurance-provider#comments</comments>
		<pubDate>Mon, 12 Dec 2011 01:45:56 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Affordable Healthcare]]></category>
		<category><![CDATA[Business of Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=428</guid>
		<description><![CDATA[By Guest Author A group health insurance plan covers a specified group of people. Group health plans are often offered as employee benefits by employers who might choose to pay a portion (or all, or none) of the premium. Group health insurance is a great benefit for people with preexisting conditions or health issues, who [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Pharma Patient Connection: Insight is the Missing Link to Authenticity</title>
		<link>http://www.nakedmedicine.com/pharma-patient-connection-insight-is-the-missing-link-to-authenticity</link>
		<comments>http://www.nakedmedicine.com/pharma-patient-connection-insight-is-the-missing-link-to-authenticity#comments</comments>
		<pubDate>Tue, 18 Oct 2011 04:59:02 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Activism & Advocacy]]></category>
		<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Health Advertising]]></category>
		<category><![CDATA[Health on the Web]]></category>
		<category><![CDATA[Medical Marketing]]></category>
		<category><![CDATA[Patient Groups]]></category>
		<category><![CDATA[Social Media in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=375</guid>
		<description><![CDATA[This is based on a presentation I gave to DTC Perspectives&#8217; Marketing to the Digital Consumer conference, October 12-13, 2011 in Fairfield New Jersey. Authenticity in Pharma-Patient Connection]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Toward a National Drug Control Strategy</title>
		<link>http://www.nakedmedicine.com/toward-a-national-drug-control-strategy</link>
		<comments>http://www.nakedmedicine.com/toward-a-national-drug-control-strategy#comments</comments>
		<pubDate>Sat, 17 Sep 2011 06:24:11 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Business of Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=411</guid>
		<description><![CDATA[By Guest Author (Brandon) Prescription drugs have become part of the American society and have been a controversial topic among government officials. &#160;The United States Government is trying control and prevent the amount of drug use that occurs among the American population. &#160;Prescription drugs have been abused over the recent years and that has caused [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Pharma Companies that Can&#8217;t Handle Comments Should Get Off Facebook, Good Riddance!</title>
		<link>http://www.nakedmedicine.com/is-pharma-ready-for-a-conversation-on-facebook</link>
		<comments>http://www.nakedmedicine.com/is-pharma-ready-for-a-conversation-on-facebook#comments</comments>
		<pubDate>Mon, 15 Aug 2011 20:28:26 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Activism & Advocacy]]></category>
		<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Drug Companies]]></category>
		<category><![CDATA[Health Advertising]]></category>
		<category><![CDATA[Health on the Web]]></category>
		<category><![CDATA[Legal Side of Medicine]]></category>
		<category><![CDATA[Social Media in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=361</guid>
		<description><![CDATA[Jonathan at Dose of Digital talks about pharma&#8217;s fear of Facebook pages centering around 2 issues that pharma thinks require 24/7 monitoring: Adverse Events and negative publicity. I hear the same excuse on why pharma companies are so scared to look at patient comments on blogs: adverse events. I&#8217;m sorry, but adverse events are happening [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Stop Pretending You Don&#8217;t Know, Pharma Companies!</title>
		<link>http://www.nakedmedicine.com/stop-pretending-you-dont-know-pharma-companies</link>
		<comments>http://www.nakedmedicine.com/stop-pretending-you-dont-know-pharma-companies#comments</comments>
		<pubDate>Fri, 27 May 2011 17:24:42 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Activism & Advocacy]]></category>
		<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Drug Companies]]></category>
		<category><![CDATA[Legal Side of Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=341</guid>
		<description><![CDATA[I remembered years ago I was speaking to a Forest employee who told me how proud she was to be working at Forest because of how ethical the company and the CEO was. That same employee was critical of me for talking to the WSJ about some of the less ethical practices that pharma companies [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Pharma and Social Media: It&#8217;s Not About Controlling the Conversation, but Finding the Right Venues for Engagement</title>
		<link>http://www.nakedmedicine.com/pharma-and-social-media-its-not-about-controlling-the-conversation-but-finding-the-right-venues-for-engagement</link>
		<comments>http://www.nakedmedicine.com/pharma-and-social-media-its-not-about-controlling-the-conversation-but-finding-the-right-venues-for-engagement#comments</comments>
		<pubDate>Wed, 25 May 2011 17:33:14 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Drug Companies]]></category>
		<category><![CDATA[Health Advertising]]></category>
		<category><![CDATA[Health on the Web]]></category>
		<category><![CDATA[Medical Marketing]]></category>
		<category><![CDATA[Social Media in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=326</guid>
		<description><![CDATA[Now that Facebook Pages is to Marketing what LinkedIn Profiles is to Job Seeking &#8211; pharma companies are in pickle: Facebook is going to open up comments no matter what. This means pharma companies can no longer restrict people from commenting on their Facebook pages. Er&#8230;. DUH! Why is this big news? People get on [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>CME and Pharma: Doctors Want Support That They Can&#8217;t Trust</title>
		<link>http://www.nakedmedicine.com/cme-and-pharma-doctors-want-support-that-they-cant-trust</link>
		<comments>http://www.nakedmedicine.com/cme-and-pharma-doctors-want-support-that-they-cant-trust#comments</comments>
		<pubDate>Thu, 19 May 2011 18:51:53 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Doctors]]></category>
		<category><![CDATA[Medical Education]]></category>
		<category><![CDATA[Medical Marketing]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=322</guid>
		<description><![CDATA[&#8220;Doctors want CMEs paid for them but can&#8217;t trust the people they want to help pay for their continuing medical education.&#8221; That&#8217;s how I sum up the below survey published by Archives of Internal Medicine. Look at what the conclusion said: &#8220;Although the medical professionals responding to this survey were concerned about bias introduced from [...]]]></description>
		<wfw:commentRss>http://www.nakedmedicine.com/cme-and-pharma-doctors-want-support-that-they-cant-trust/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
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		<title>Will Technology Replace Pharmacists?</title>
		<link>http://www.nakedmedicine.com/will-technology-replace-pharmacists</link>
		<comments>http://www.nakedmedicine.com/will-technology-replace-pharmacists#comments</comments>
		<pubDate>Thu, 05 May 2011 00:33:29 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Bedside Manners]]></category>
		<category><![CDATA[Business of Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=311</guid>
		<description><![CDATA[Maybe it can. But there are aspects of healthcare that can never be automated. Yes, I worked in healthcare and consulted for one of the stakeholders, and I have seen the benefits of automation &#8211; reducing human errors, improving delivery efficiency. But healthcare is a human profession, dealing with human beings and usually human beings [...]]]></description>
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		<slash:comments>3</slash:comments>
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