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	<title>Naked Medicine &#187; Business of Medicine</title>
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	<link>http://www.nakedmedicine.com</link>
	<description>a thinking man&#039;s point of view about the business of medicine</description>
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		<title>Top 10 healthcare social media predictions</title>
		<link>http://www.nakedmedicine.com/top-10-healthcare-social-media-predictions</link>
		<comments>http://www.nakedmedicine.com/top-10-healthcare-social-media-predictions#comments</comments>
		<pubDate>Sun, 25 Jul 2010 15:43:40 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Social Media in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=182</guid>
		<description><![CDATA[3 of my predictions appeared here: Industry consultant and entrepreneur Jane Chin (@janechin) goes even further, alleging that next year PhRMA will appoint its first ever &#8216;Chief Tweeting Officer.&#8217; Jane Chin (@janechin) thinks social media will spur new approaches to customer care and technology, as “cutting edge pharma &#8230;companies will experiment with a blend of [...]]]></description>
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		<title>Which Side Are You Really On, Jane Chin?!</title>
		<link>http://www.nakedmedicine.com/which-side-are-you-really-on-jane-chin</link>
		<comments>http://www.nakedmedicine.com/which-side-are-you-really-on-jane-chin#comments</comments>
		<pubDate>Fri, 21 Aug 2009 04:42:29 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Activism & Advocacy]]></category>
		<category><![CDATA[Affordable Healthcare]]></category>
		<category><![CDATA[Antibiotics]]></category>
		<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Doctors]]></category>
		<category><![CDATA[Drug Companies]]></category>
		<category><![CDATA[Health Advertising]]></category>
		<category><![CDATA[Humanity in Medicine]]></category>
		<category><![CDATA[Legal Side of Medicine]]></category>
		<category><![CDATA[Medical Innovation]]></category>
		<category><![CDATA[Medical Malpractice]]></category>
		<category><![CDATA[Medical Marketing]]></category>
		<category><![CDATA[Patient Groups]]></category>
		<category><![CDATA[Patients]]></category>
		<category><![CDATA[Politics in Medicine]]></category>
		<category><![CDATA[Science and Research]]></category>
		<category><![CDATA[Scientists]]></category>
		<category><![CDATA[Society]]></category>
		<category><![CDATA[Truth in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=173</guid>
		<description><![CDATA[I received what is probably the most passionate email from a reader of this blog that I&#8217;ve ever gotten since creating NakedMedicine.com in 2006. The email concludes with this: I can&#8217;t figure out what your agenda is Ms Chin. Are siding with the poor hard working physicians who are fighting a losing battle with their [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Pharma Offering Lifestyle Drugs &#8211; Power will Shift to Patient Customers</title>
		<link>http://www.nakedmedicine.com/pharma-offering-lifestyle-drugs-power-will-shift-to-patient-customers</link>
		<comments>http://www.nakedmedicine.com/pharma-offering-lifestyle-drugs-power-will-shift-to-patient-customers#comments</comments>
		<pubDate>Tue, 14 Jul 2009 21:20:51 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Doctors]]></category>
		<category><![CDATA[Drug Companies]]></category>
		<category><![CDATA[Patients]]></category>
		<category><![CDATA[Society]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=170</guid>
		<description><![CDATA[You&#8217;ve probably seen it coming &#8211; smelled hints of it on TV &#8211; pharmaceutical companies are getting into what we call &#8220;lifestyle drugs&#8221;; products that focus on &#8220;enhancing&#8221; your life rather than &#8220;extending&#8221; it. Yes, there is a big difference, and you may think that &#8220;extending&#8221; life pays big, &#8220;enhancing&#8221; life may pay even BIGGER. [...]]]></description>
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		<title>Pharma Industry&#8217;s Job is NOT Disease Prevention. THAT&#8217;S YOUR JOB.</title>
		<link>http://www.nakedmedicine.com/pharma-industrys-job-is-not-disease-prevention-thats-your-job</link>
		<comments>http://www.nakedmedicine.com/pharma-industrys-job-is-not-disease-prevention-thats-your-job#comments</comments>
		<pubDate>Sun, 28 Jun 2009 04:12:57 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Activism & Advocacy]]></category>
		<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Doctors]]></category>
		<category><![CDATA[Drug Companies]]></category>
		<category><![CDATA[Patients]]></category>
		<category><![CDATA[Politics in Medicine]]></category>
		<category><![CDATA[Smoking]]></category>
		<category><![CDATA[Social Media in Medicine]]></category>
		<category><![CDATA[Society]]></category>
		<category><![CDATA[Truth in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=160</guid>
		<description><![CDATA[I&#8217;ve heard the argument, so have you. &#8220;Those evil pharma companies aren&#8217;t interested in prevention! They want people to get sick and stay sick because that&#8217;s how they make their money! On the drugs!&#8221; Recently I had railed against the pharma companies that are capitalizing on increasing trends of people using certain prescription drugs as [...]]]></description>
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		<title>Female Sexual Dysfunction: Pharma&#8217;s Next Lifestyle Market</title>
		<link>http://www.nakedmedicine.com/female-sexual-dysfunction-pharmas-next-lifestyle-market</link>
		<comments>http://www.nakedmedicine.com/female-sexual-dysfunction-pharmas-next-lifestyle-market#comments</comments>
		<pubDate>Sun, 17 May 2009 04:53:44 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Activism & Advocacy]]></category>
		<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Drug Companies]]></category>
		<category><![CDATA[Health Advertising]]></category>
		<category><![CDATA[Open Healthcare]]></category>
		<category><![CDATA[Politics in Medicine]]></category>
		<category><![CDATA[Social Media in Medicine]]></category>
		<category><![CDATA[Society]]></category>
		<category><![CDATA[Truth in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=153</guid>
		<description><![CDATA[I&#8217;m posting this from one of Steve Woodruff&#8217;s blog posts that I shared via my Facebook profile, which turned into a full blown debate between me, Dmitriy Kruglyak, and Yvette &#8211; one of my FB friends. Jane Chin&#8217;s Profile Jane Chin I&#8217;m pro-pharma, but I&#8217;m NOT happy w/ female sexual dysfunction disease mongering I expect [...]]]></description>
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		<title>How to See Through Pharma Ad BS?</title>
		<link>http://www.nakedmedicine.com/how-to-see-through-pharma-ad-bs</link>
		<comments>http://www.nakedmedicine.com/how-to-see-through-pharma-ad-bs#comments</comments>
		<pubDate>Mon, 27 Apr 2009 15:45:47 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Activism & Advocacy]]></category>
		<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Drug Companies]]></category>
		<category><![CDATA[Health Advertising]]></category>
		<category><![CDATA[Medical Marketing]]></category>
		<category><![CDATA[Social Media in Medicine]]></category>
		<category><![CDATA[Society]]></category>
		<category><![CDATA[Truth in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=138</guid>
		<description><![CDATA[Like all marketing campaigns, the aim of any pharma advertisement is to get you to think that you need a certain product or a service. I understand that all pharma companies will say that they want to educate patients on the condition first and foremost, but I guarantee that when pharma companies are forking over [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>We Already Have Been Personalizing Medicine</title>
		<link>http://www.nakedmedicine.com/we-already-have-been-personalizing-medicine</link>
		<comments>http://www.nakedmedicine.com/we-already-have-been-personalizing-medicine#comments</comments>
		<pubDate>Wed, 25 Mar 2009 04:04:40 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Drug Companies]]></category>
		<category><![CDATA[Health Advertising]]></category>
		<category><![CDATA[Medical Innovation]]></category>
		<category><![CDATA[Medical Marketing]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=117</guid>
		<description><![CDATA[By Jane Chin, Ph.D. Let&#8217;s take the trend of &#8220;personalized medicine&#8221; to start. Yes, gene-based and protein-based medicines sound alluring. We talk about targeted therapies like they&#8217;re silver bullets against deadly diseases, when we still don&#8217;t know of the long term effects of many small molecule and biologics as medicines. All that talk about personalized [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Will Healthcare Become a Moral Question? (Are we already there?)</title>
		<link>http://www.nakedmedicine.com/will-healthcare-become-a-moral-question-are-we-already-there</link>
		<comments>http://www.nakedmedicine.com/will-healthcare-become-a-moral-question-are-we-already-there#comments</comments>
		<pubDate>Sat, 07 Feb 2009 21:34:21 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Activism & Advocacy]]></category>
		<category><![CDATA[Affordable Healthcare]]></category>
		<category><![CDATA[Business of Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=94</guid>
		<description><![CDATA[By Jane Chin This morning I was skyping with one of my favorite people, Bhupesh of Ethnicomm, when we began talking about the current state of healthcare. Bhupesh lives in Canada, where healthcare is socialized in a way that has become apparently very attractive to various healthcare &#8220;activists&#8221; and interest groups here in the U.S. [...]]]></description>
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		<slash:comments>1</slash:comments>
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