Business of Medicine

FDA Has to Slow Down to Keep Up with Drug Companies

Steve Woodruff is hopping mad with the apparent gross inefficiency and indecision of the “guidance process” for pharma company promotional practices when it comes to social media, and I can’t blame him! But I’m on the FDA’s side this time. Let me say up front that I never liked how the FDA remains vague and [...]

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Big Pharma Shilling and WebMD.com MayoClinic.com Smack-Down

New York Times Online is likening WebMD’s “information” as “using the meretricious voice of a pharmaceutical rep”. I don’t know… I never found WebMD’s interface “apparently attractive” but I suppose some people like all the flashy stuff. I mean, I find the ads on NakedMedicine.com mildly annoying, but these only go toward keeping the site [...]

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OIG’s Top 10 Most Wanted Fugitives

John Walsh probably isn’t going to be featuring these on his “Most Wanted” show, but these criminals are on OIG’s Most Wanted for defrauding the government (and tax payers like you and me) out of millions of dollars by submitting false claims for services or goods (motorized wheelchairs seem to be a popular vehicle). These [...]

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Johnson&Johnson: Don’t Just Cite Your Credo, APPLY IT.

When I used to consult in the pharma world, I notice that J&J employers love their company credo. It makes a deep impression on them. They believe truly that they’re joining a company that takes pride in their history and reputation. There’s this feeling of “pedigree” for being part of the Johnson & Johnson family. [...]

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Pharmacy and McDonald’s: Strange Bedfellows that Aren’t so Strange

My friend Natalie Bourre saw my post about the non-biodegradable Happy Meal photo-essay and told me about a Canadian Pharmacy that had, as part of its weekly promotion, a coupon for McDonald’s. This promotion is no longer on the corporate website, so you will have to visit Nat’s blog to see the screenshot she captured [...]

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