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	<title>Naked Medicine and Smart Healthcare &#187; Critical Consumer</title>
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	<description>Let&#039;s Face It: Medicine is Business! -- Hosted by Jane Chin, Ph.D. @janechin #pharma</description>
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		<title>Pharma Patient Connection: Insight is the Missing Link to Authenticity</title>
		<link>http://www.nakedmedicine.com/pharma-patient-connection-insight-is-the-missing-link-to-authenticity</link>
		<comments>http://www.nakedmedicine.com/pharma-patient-connection-insight-is-the-missing-link-to-authenticity#comments</comments>
		<pubDate>Tue, 18 Oct 2011 04:59:02 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Activism & Advocacy]]></category>
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		<description><![CDATA[This is based on a presentation I gave to DTC Perspectives&#8217; Marketing to the Digital Consumer conference, October 12-13, 2011 in Fairfield New Jersey. Authenticity in Pharma-Patient Connection]]></description>
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		<title>Pharma Companies that Can&#8217;t Handle Comments Should Get Off Facebook, Good Riddance!</title>
		<link>http://www.nakedmedicine.com/is-pharma-ready-for-a-conversation-on-facebook</link>
		<comments>http://www.nakedmedicine.com/is-pharma-ready-for-a-conversation-on-facebook#comments</comments>
		<pubDate>Mon, 15 Aug 2011 20:28:26 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Activism & Advocacy]]></category>
		<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Drug Companies]]></category>
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		<category><![CDATA[Legal Side of Medicine]]></category>
		<category><![CDATA[Social Media in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=361</guid>
		<description><![CDATA[Jonathan at Dose of Digital talks about pharma&#8217;s fear of Facebook pages centering around 2 issues that pharma thinks require 24/7 monitoring: Adverse Events and negative publicity. I hear the same excuse on why pharma companies are so scared to look at patient comments on blogs: adverse events. I&#8217;m sorry, but adverse events are happening [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Pharma and Social Media: It&#8217;s Not About Controlling the Conversation, but Finding the Right Venues for Engagement</title>
		<link>http://www.nakedmedicine.com/pharma-and-social-media-its-not-about-controlling-the-conversation-but-finding-the-right-venues-for-engagement</link>
		<comments>http://www.nakedmedicine.com/pharma-and-social-media-its-not-about-controlling-the-conversation-but-finding-the-right-venues-for-engagement#comments</comments>
		<pubDate>Wed, 25 May 2011 17:33:14 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Drug Companies]]></category>
		<category><![CDATA[Health Advertising]]></category>
		<category><![CDATA[Health on the Web]]></category>
		<category><![CDATA[Medical Marketing]]></category>
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		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=326</guid>
		<description><![CDATA[Now that Facebook Pages is to Marketing what LinkedIn Profiles is to Job Seeking &#8211; pharma companies are in pickle: Facebook is going to open up comments no matter what. This means pharma companies can no longer restrict people from commenting on their Facebook pages. Er&#8230;. DUH! Why is this big news? People get on [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Why I Chose NOT to be a Doctor</title>
		<link>http://www.nakedmedicine.com/why-i-chose-not-to-be-a-doctor</link>
		<comments>http://www.nakedmedicine.com/why-i-chose-not-to-be-a-doctor#comments</comments>
		<pubDate>Tue, 29 Mar 2011 00:45:25 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Doctors]]></category>
		<category><![CDATA[Drug Companies]]></category>
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		<category><![CDATA[Truth in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=300</guid>
		<description><![CDATA[I was once a premed. I chose not to become a doctor because I wasn&#8217;t truly interested in the profession, it was something I felt I &#8220;had&#8221; to do or &#8220;should&#8221; do because I happened to major in biology. And being a first generation Asian-American there was also pressure from being a &#8220;Tiger Cub&#8221;: we [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>FDA Has to Slow Down to Keep Up with Drug Companies</title>
		<link>http://www.nakedmedicine.com/fda-has-to-slow-down-to-keep-up-with-drug-companies</link>
		<comments>http://www.nakedmedicine.com/fda-has-to-slow-down-to-keep-up-with-drug-companies#comments</comments>
		<pubDate>Wed, 09 Feb 2011 15:53:09 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Drug Companies]]></category>
		<category><![CDATA[Legal Side of Medicine]]></category>
		<category><![CDATA[Medical Marketing]]></category>
		<category><![CDATA[Politics in Medicine]]></category>
		<category><![CDATA[Social Media in Medicine]]></category>
		<category><![CDATA[Truth in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=285</guid>
		<description><![CDATA[Steve Woodruff is hopping mad with the apparent gross inefficiency and indecision of the &#8220;guidance process&#8221; for pharma company promotional practices when it comes to social media, and I can&#8217;t blame him! But I&#8217;m on the FDA&#8217;s side this time. Let me say up front that I never liked how the FDA remains vague and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Big Pharma Shilling and WebMD.com MayoClinic.com Smack-Down</title>
		<link>http://www.nakedmedicine.com/big-pharma-shilling-and-webmd-com-mayoclinic-com-smack-down</link>
		<comments>http://www.nakedmedicine.com/big-pharma-shilling-and-webmd-com-mayoclinic-com-smack-down#comments</comments>
		<pubDate>Tue, 08 Feb 2011 13:42:06 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Drug Companies]]></category>
		<category><![CDATA[Health Advertising]]></category>
		<category><![CDATA[Medical Marketing]]></category>
		<category><![CDATA[Social Media in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=276</guid>
		<description><![CDATA[New York Times Online is likening WebMD&#8217;s &#8220;information&#8221; as &#8220;using the meretricious voice of a pharmaceutical rep&#8221;. I don&#8217;t know&#8230; I never found WebMD&#8217;s interface &#8220;apparently attractive&#8221; but I suppose some people like all the flashy stuff. I mean, I find the ads on NakedMedicine.com mildly annoying, but these only go toward keeping the site [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>You Can Fall Victim to Healthcare Fraud!</title>
		<link>http://www.nakedmedicine.com/you-can-fall-victim-to-healthcare-fraud</link>
		<comments>http://www.nakedmedicine.com/you-can-fall-victim-to-healthcare-fraud#comments</comments>
		<pubDate>Wed, 17 Nov 2010 20:41:59 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Legal Side of Medicine]]></category>
		<category><![CDATA[Society]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=249</guid>
		<description><![CDATA[Think &#8220;Healthcare Fraud&#8221; happens only with big drug companies with shady sales and marketing practices? Think again! The next big wave of healthcare fraud is being perpetuated to average people &#8211; it&#8217;s called Medical Identity Theft. That&#8217;s right&#8230; healthcare and insurance benefits are as valuable as cash &#8211; in some cases even more valuable than [...]]]></description>
		<wfw:commentRss>http://www.nakedmedicine.com/you-can-fall-victim-to-healthcare-fraud/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Pharmacy and McDonald&#8217;s: Strange Bedfellows that Aren&#8217;t so Strange</title>
		<link>http://www.nakedmedicine.com/pharmacy-and-mcdonalds-strange-bedfellows-that-arent-so-strange</link>
		<comments>http://www.nakedmedicine.com/pharmacy-and-mcdonalds-strange-bedfellows-that-arent-so-strange#comments</comments>
		<pubDate>Tue, 26 Oct 2010 20:02:57 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Health Advertising]]></category>
		<category><![CDATA[Truth in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=221</guid>
		<description><![CDATA[My friend Natalie Bourre saw my post about the non-biodegradable Happy Meal photo-essay and told me about a Canadian Pharmacy that had, as part of its weekly promotion, a coupon for McDonald&#8217;s. This promotion is no longer on the corporate website, so you will have to visit Nat&#8217;s blog to see the screenshot she captured [...]]]></description>
		<wfw:commentRss>http://www.nakedmedicine.com/pharmacy-and-mcdonalds-strange-bedfellows-that-arent-so-strange/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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