Doctors

DTC Advertising: Doctors Still Hate It But Industry Continues to Use It

New England Journal of Medicine recently published a paper looking at “A Decade of Direct-to-Consumer Advertising of Prescription Drugs”, where the study authors looked at pharma company spending on DTC advertising and physician promotion in the past 10 years (1996-2006). The authors also looked at the FDA regulation of drug advertising during this time. While [...]

Read the full article →

Updated Heart Attack Treatment Guidelines

This week the American Heart Association and the American College of Cardiology have published updated treatment guidelines for heart attacks (or, as the journal article titled it, “Update of the Clinical Competence Statement on Cardiac Interventional Procedures”). The entire update is currently available in full from the Journal of the American College of Cardiology (JACC) [...]

Read the full article →

Religious Doctors May Not Be Called to Serve the Poor

For many doctors (religious or not), the practice of medicine is more a “job” than a “calling”, even though there may be an undercurrent of “desire to serve”. Ask any job applicant, and you’ll get the typical answer: “I am applying for this job because I want to help people.” Doctors enter medicine for many [...]

Read the full article →

This is Why Doctors Hate DTC

… And as the geniuses at Pfizer’s marketing department go with this latest “Viva Viagra” ad, I don’t blame the doctors. thanks to Vincent for the link.

Read the full article →

How Much Vermont Psychiatrists and Endocrinologists Received from Drug Companies

Gardiner Harris of New York Times wrote about Vermont’s disclosure of the amount of funds that the states doctors received from drug companies. While the focus was on psychiatrists, because they received top total dollars, I was particularly intrigued that endocrinologists as a specialty followed a close second. Those of you familiar with the field [...]

Read the full article →

← Previous Entries

Next Entries →