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	<title>Naked Medicine &#187; Health Advertising</title>
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	<link>http://www.nakedmedicine.com</link>
	<description>a thinking man&#039;s point of view about the business of medicine</description>
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		<title>Which Side Are You Really On, Jane Chin?!</title>
		<link>http://www.nakedmedicine.com/which-side-are-you-really-on-jane-chin</link>
		<comments>http://www.nakedmedicine.com/which-side-are-you-really-on-jane-chin#comments</comments>
		<pubDate>Fri, 21 Aug 2009 04:42:29 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Activism & Advocacy]]></category>
		<category><![CDATA[Affordable Healthcare]]></category>
		<category><![CDATA[Antibiotics]]></category>
		<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Doctors]]></category>
		<category><![CDATA[Drug Companies]]></category>
		<category><![CDATA[Health Advertising]]></category>
		<category><![CDATA[Humanity in Medicine]]></category>
		<category><![CDATA[Legal Side of Medicine]]></category>
		<category><![CDATA[Medical Innovation]]></category>
		<category><![CDATA[Medical Malpractice]]></category>
		<category><![CDATA[Medical Marketing]]></category>
		<category><![CDATA[Patient Groups]]></category>
		<category><![CDATA[Patients]]></category>
		<category><![CDATA[Politics in Medicine]]></category>
		<category><![CDATA[Science and Research]]></category>
		<category><![CDATA[Scientists]]></category>
		<category><![CDATA[Society]]></category>
		<category><![CDATA[Truth in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=173</guid>
		<description><![CDATA[I received what is probably the most passionate email from a reader of this blog that I&#8217;ve ever gotten since creating NakedMedicine.com in 2006. The email concludes with this: I can&#8217;t figure out what your agenda is Ms Chin. Are siding with the poor hard working physicians who are fighting a losing battle with their [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Female Sexual Dysfunction: Pharma&#8217;s Next Lifestyle Market</title>
		<link>http://www.nakedmedicine.com/female-sexual-dysfunction-pharmas-next-lifestyle-market</link>
		<comments>http://www.nakedmedicine.com/female-sexual-dysfunction-pharmas-next-lifestyle-market#comments</comments>
		<pubDate>Sun, 17 May 2009 04:53:44 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Activism & Advocacy]]></category>
		<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Drug Companies]]></category>
		<category><![CDATA[Health Advertising]]></category>
		<category><![CDATA[Open Healthcare]]></category>
		<category><![CDATA[Politics in Medicine]]></category>
		<category><![CDATA[Social Media in Medicine]]></category>
		<category><![CDATA[Society]]></category>
		<category><![CDATA[Truth in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=153</guid>
		<description><![CDATA[I&#8217;m posting this from one of Steve Woodruff&#8217;s blog posts that I shared via my Facebook profile, which turned into a full blown debate between me, Dmitriy Kruglyak, and Yvette &#8211; one of my FB friends. Jane Chin&#8217;s Profile Jane Chin I&#8217;m pro-pharma, but I&#8217;m NOT happy w/ female sexual dysfunction disease mongering I expect [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to See Through Pharma Ad BS?</title>
		<link>http://www.nakedmedicine.com/how-to-see-through-pharma-ad-bs</link>
		<comments>http://www.nakedmedicine.com/how-to-see-through-pharma-ad-bs#comments</comments>
		<pubDate>Mon, 27 Apr 2009 15:45:47 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Activism & Advocacy]]></category>
		<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Drug Companies]]></category>
		<category><![CDATA[Health Advertising]]></category>
		<category><![CDATA[Medical Marketing]]></category>
		<category><![CDATA[Social Media in Medicine]]></category>
		<category><![CDATA[Society]]></category>
		<category><![CDATA[Truth in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=138</guid>
		<description><![CDATA[Like all marketing campaigns, the aim of any pharma advertisement is to get you to think that you need a certain product or a service. I understand that all pharma companies will say that they want to educate patients on the condition first and foremost, but I guarantee that when pharma companies are forking over [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>We Already Have Been Personalizing Medicine</title>
		<link>http://www.nakedmedicine.com/we-already-have-been-personalizing-medicine</link>
		<comments>http://www.nakedmedicine.com/we-already-have-been-personalizing-medicine#comments</comments>
		<pubDate>Wed, 25 Mar 2009 04:04:40 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Drug Companies]]></category>
		<category><![CDATA[Health Advertising]]></category>
		<category><![CDATA[Medical Innovation]]></category>
		<category><![CDATA[Medical Marketing]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=117</guid>
		<description><![CDATA[By Jane Chin, Ph.D. Let&#8217;s take the trend of &#8220;personalized medicine&#8221; to start. Yes, gene-based and protein-based medicines sound alluring. We talk about targeted therapies like they&#8217;re silver bullets against deadly diseases, when we still don&#8217;t know of the long term effects of many small molecule and biologics as medicines. All that talk about personalized [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>RLS Anti-Ad Video is as Bad as Drug Company DTC</title>
		<link>http://www.nakedmedicine.com/rls-anti-ad-video-is-as-bad-as-drug-company-dtc</link>
		<comments>http://www.nakedmedicine.com/rls-anti-ad-video-is-as-bad-as-drug-company-dtc#comments</comments>
		<pubDate>Wed, 14 Nov 2007 18:01:40 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Activism & Advocacy]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Drug Companies]]></category>
		<category><![CDATA[Health Advertising]]></category>
		<category><![CDATA[Medical Marketing]]></category>
		<category><![CDATA[Patient Groups]]></category>
		<category><![CDATA[Truth in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/rls-anti-ad-video-is-as-bad-as-drug-company-dtc</guid>
		<description><![CDATA[A Consumer Reports video of the Requip DTC ad (another drug used to treat RLS, manufactured by GlaxoSmithKline) has been published. Let me first state that I&#8217;ve seen the Requip ad in question many times when I watch TV, and each time I have the same negative reaction to the ad. This means I have [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Restless Leg Syndrome Bullshit?</title>
		<link>http://www.nakedmedicine.com/is-restless-leg-syndrome-bullshit</link>
		<comments>http://www.nakedmedicine.com/is-restless-leg-syndrome-bullshit#comments</comments>
		<pubDate>Mon, 12 Nov 2007 18:46:09 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Activism & Advocacy]]></category>
		<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Drug Companies]]></category>
		<category><![CDATA[Health Advertising]]></category>
		<category><![CDATA[Society]]></category>
		<category><![CDATA[Truth in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/is-restless-leg-syndrom-bullshit</guid>
		<description><![CDATA[This past week&#8217;s Sunday &#8220;Post Secrets&#8221; had a postcard that said, &#8220;I don&#8217;t care what you said, I still think RLS IS BULLSHIT&#8221; sent on a postcard made from a Mirapex (prescription drug for restless leg syndrome or RLS) ad. This generated a flurry of comments in the Post Secret discussion forum, where people talked [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Oh, How do I love Thee? What &#8211; Speak Up, Honey!</title>
		<link>http://www.nakedmedicine.com/oh-how-do-i-love-thee-what-speak-up-honey</link>
		<comments>http://www.nakedmedicine.com/oh-how-do-i-love-thee-what-speak-up-honey#comments</comments>
		<pubDate>Sun, 28 Oct 2007 13:58:47 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Health Advertising]]></category>
		<category><![CDATA[Medical Marketing]]></category>
		<category><![CDATA[Society]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/oh-how-do-i-love-thee-what-speak-up-honey</guid>
		<description><![CDATA[The FDA has just approved changes to product labeling for popular &#8220;lifestyle&#8221; drugs Viagra, Cialis, and Levitra. These drugs are meant to treat erectile dysfunction or ED, and my calling them &#8220;lifestyle&#8221; drugs will trigger the ire of pharma companies, but let&#8217;s face it, these types of drugs don&#8217;t become blockbuster for no reason. If [...]]]></description>
		<wfw:commentRss>http://www.nakedmedicine.com/oh-how-do-i-love-thee-what-speak-up-honey/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>3 Reasons Why It would Be Great if Apple Made Cigarettes</title>
		<link>http://www.nakedmedicine.com/if-apple-made-cigarettes</link>
		<comments>http://www.nakedmedicine.com/if-apple-made-cigarettes#comments</comments>
		<pubDate>Tue, 25 Sep 2007 01:15:14 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Addiction]]></category>
		<category><![CDATA[Health Advertising]]></category>
		<category><![CDATA[Respiratory Infections]]></category>
		<category><![CDATA[Smoking]]></category>
		<category><![CDATA[Society]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/if-apple-made-cigarettes</guid>
		<description><![CDATA[My blog buddy Johnny Ancich created this very smart cartoon about cigarettes: and asked, &#8220;If Apple made cigarettes, would they be called iCigs?&#8221; It may not be a bad idea if Steve Jobs gets into the cigarette manufacturing business. Just consider at least these 3 benefits: 1) Cigarettes will have a black mouthpiece to keep [...]]]></description>
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		<slash:comments>0</slash:comments>
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