Health Advertising

We Already Have Been Personalizing Medicine

By Jane Chin, Ph.D. Let’s take the trend of “personalized medicine” to start. Yes, gene-based and protein-based medicines sound alluring. We talk about targeted therapies like they’re silver bullets against deadly diseases, when we still don’t know of the long term effects of many small molecule and biologics as medicines. All that talk about personalized [...]

Read the full article →

RLS Anti-Ad Video is as Bad as Drug Company DTC

A Consumer Reports video of the Requip DTC ad (another drug used to treat RLS, manufactured by GlaxoSmithKline) has been published. Let me first state that I’ve seen the Requip ad in question many times when I watch TV, and each time I have the same negative reaction to the ad. This means I have [...]

Read the full article →

Is Restless Leg Syndrome Bullshit?

This past week’s Sunday “Post Secrets” had a postcard that said, “I don’t care what you said, I still think RLS IS BULLSHIT” sent on a postcard made from a Mirapex (prescription drug for restless leg syndrome or RLS) ad. This generated a flurry of comments in the Post Secret discussion forum, where people talked [...]

Read the full article →

Oh, How do I love Thee? What – Speak Up, Honey!

The FDA has just approved changes to product labeling for popular “lifestyle” drugs Viagra, Cialis, and Levitra. These drugs are meant to treat erectile dysfunction or ED, and my calling them “lifestyle” drugs will trigger the ire of pharma companies, but let’s face it, these types of drugs don’t become blockbuster for no reason. If [...]

Read the full article →

3 Reasons Why It would Be Great if Apple Made Cigarettes

My blog buddy Johnny Ancich created this very smart cartoon about cigarettes: and asked, “If Apple made cigarettes, would they be called iCigs?” It may not be a bad idea if Steve Jobs gets into the cigarette manufacturing business. Just consider at least these 3 benefits:

Read the full article →

← Previous Entries

Next Entries →