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	<title>Naked Medicine and Smart Healthcare &#187; Health on the Web</title>
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	<description>Let&#039;s Face It: Medicine is Business! -- Hosted by Jane Chin, Ph.D. @janechin #pharma</description>
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		<title>Pharma Patient Connection: Insight is the Missing Link to Authenticity</title>
		<link>http://www.nakedmedicine.com/pharma-patient-connection-insight-is-the-missing-link-to-authenticity</link>
		<comments>http://www.nakedmedicine.com/pharma-patient-connection-insight-is-the-missing-link-to-authenticity#comments</comments>
		<pubDate>Tue, 18 Oct 2011 04:59:02 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Activism & Advocacy]]></category>
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		<description><![CDATA[This is based on a presentation I gave to DTC Perspectives&#8217; Marketing to the Digital Consumer conference, October 12-13, 2011 in Fairfield New Jersey. Authenticity in Pharma-Patient Connection]]></description>
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		<title>Pharma Companies that Can&#8217;t Handle Comments Should Get Off Facebook, Good Riddance!</title>
		<link>http://www.nakedmedicine.com/is-pharma-ready-for-a-conversation-on-facebook</link>
		<comments>http://www.nakedmedicine.com/is-pharma-ready-for-a-conversation-on-facebook#comments</comments>
		<pubDate>Mon, 15 Aug 2011 20:28:26 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Activism & Advocacy]]></category>
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		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=361</guid>
		<description><![CDATA[Jonathan at Dose of Digital talks about pharma&#8217;s fear of Facebook pages centering around 2 issues that pharma thinks require 24/7 monitoring: Adverse Events and negative publicity. I hear the same excuse on why pharma companies are so scared to look at patient comments on blogs: adverse events. I&#8217;m sorry, but adverse events are happening [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Pharma and Social Media: It&#8217;s Not About Controlling the Conversation, but Finding the Right Venues for Engagement</title>
		<link>http://www.nakedmedicine.com/pharma-and-social-media-its-not-about-controlling-the-conversation-but-finding-the-right-venues-for-engagement</link>
		<comments>http://www.nakedmedicine.com/pharma-and-social-media-its-not-about-controlling-the-conversation-but-finding-the-right-venues-for-engagement#comments</comments>
		<pubDate>Wed, 25 May 2011 17:33:14 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Drug Companies]]></category>
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		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=326</guid>
		<description><![CDATA[Now that Facebook Pages is to Marketing what LinkedIn Profiles is to Job Seeking &#8211; pharma companies are in pickle: Facebook is going to open up comments no matter what. This means pharma companies can no longer restrict people from commenting on their Facebook pages. Er&#8230;. DUH! Why is this big news? People get on [...]]]></description>
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		<title>Teva Canadian MS Community: No Win for the Company</title>
		<link>http://www.nakedmedicine.com/teva-canadian-ms-community-no-win-for-the-company</link>
		<comments>http://www.nakedmedicine.com/teva-canadian-ms-community-no-win-for-the-company#comments</comments>
		<pubDate>Wed, 20 Oct 2010 14:12:19 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Drug Companies]]></category>
		<category><![CDATA[Health Advertising]]></category>
		<category><![CDATA[Health on the Web]]></category>
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		<category><![CDATA[Patients]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=224</guid>
		<description><![CDATA[Teva is closing its community forum from its Canadian multiple sclerosis education website because of Canadian healthcare regulations around dissemination of information relating to prescription drugs. You&#8217;ll read the explanation if you visit the Teva MS website, but keep reading for the crux of the situation: I have to agree with Teva&#8217;s decision because it [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Kids Not Getting Enough Cholesterol?</title>
		<link>http://www.nakedmedicine.com/kids-not-getting-enough-cholesterol</link>
		<comments>http://www.nakedmedicine.com/kids-not-getting-enough-cholesterol#comments</comments>
		<pubDate>Fri, 11 Sep 2009 05:50:01 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Health on the Web]]></category>
		<category><![CDATA[Science and Research]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=177</guid>
		<description><![CDATA[I had no idea that September National Cholesterol Education Month, but it is, and I saw a press release about nonprofit nutrition education organization Weston A. Price Foundation on getting consumers to recognize the importance of cholesterol. The press release made sense to me, but it seriously will meet lots of antagonism because of the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How Useful is Social Media in Pharmacovigilance?</title>
		<link>http://www.nakedmedicine.com/how-useful-is-social-media-in-pharmacovigilance</link>
		<comments>http://www.nakedmedicine.com/how-useful-is-social-media-in-pharmacovigilance#comments</comments>
		<pubDate>Wed, 25 Mar 2009 03:52:08 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Health on the Web]]></category>
		<category><![CDATA[Social Media in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=61</guid>
		<description><![CDATA[By Jane Chin, Ph.D. In theory, engaging social media in pharmacovigilance is attractive, if not sensible. In practice, engaging social media in pharmacovigilance will be fraught with such high noise-to-signal ratio that both pharma companies and regulatory agencies may struggle to embrace it. Let&#8217;s look at how pharmacovigilance has fared from the field perspective. We [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>FDA Starts Podcasting</title>
		<link>http://www.nakedmedicine.com/fda-starts-podcasting</link>
		<comments>http://www.nakedmedicine.com/fda-starts-podcasting#comments</comments>
		<pubDate>Tue, 24 Apr 2007 15:24:29 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Activism & Advocacy]]></category>
		<category><![CDATA[Health on the Web]]></category>
		<category><![CDATA[Medical Innovation]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=47</guid>
		<description><![CDATA[It&#8217;s about time &#8211; the U.S. Food and Drug Administration is offering a series of podcasts on timely drug safety topics. What&#8217;s nice about the FDA&#8217;s podcasts is that you may also read the transcript of the broadcast. As of this writing, there are 6 podcasts available, including a welcome podcast by Dr. Andy von [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google Healthcare Ads and False Claims</title>
		<link>http://www.nakedmedicine.com/google-healthcare-ads-and-false-claims</link>
		<comments>http://www.nakedmedicine.com/google-healthcare-ads-and-false-claims#comments</comments>
		<pubDate>Mon, 19 Feb 2007 04:37:43 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Activism & Advocacy]]></category>
		<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Health Advertising]]></category>
		<category><![CDATA[Health on the Web]]></category>
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		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=40</guid>
		<description><![CDATA[Jeanne Sather has written a longer response to my post on Google Coop for Health. Instead of leaving it as a &#8220;comment&#8221; I&#8217;ve decided to post it here as an article, because she has raised an important issue about Google Ads, which this site uses. By the way I&#8217;d love to use blogads, if I [...]]]></description>
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