Health on the Web

How Useful is Social Media in Pharmacovigilance?

By Jane Chin, Ph.D. In theory, engaging social media in pharmacovigilance is attractive, if not sensible. In practice, engaging social media in pharmacovigilance will be fraught with such high noise-to-signal ratio that both pharma companies and regulatory agencies may struggle to embrace it. Let’s look at how pharmacovigilance has fared from the field perspective. We [...]

Read the full article →

FDA Starts Podcasting

It’s about time – the U.S. Food and Drug Administration is offering a series of podcasts on timely drug safety topics. What’s nice about the FDA’s podcasts is that you may also read the transcript of the broadcast. As of this writing, there are 6 podcasts available, including a welcome podcast by Dr. Andy von [...]

Read the full article →

Google Healthcare Ads and False Claims

Jeanne Sather has written a longer response to my post on Google Coop for Health. Instead of leaving it as a “comment” I’ve decided to post it here as an article, because she has raised an important issue about Google Ads, which this site uses. By the way I’d love to use blogads, if I [...]

Read the full article →

Misleading Healthcare Ads and False Claims

Google has made astronomical profit from its advertisement programs, at least $900 million. Certainly, Google’s Adsense/Adwords services has benefitted both website publishers and businesses alike. Nakedmedicine.com takes advantage of Google’s Adsense service to display contextual (relevant) ads that Google serves up from advertisers, and when visitors click through to products and services that they are [...]

Read the full article →

New Google Co-Op for Health

Google has created clusters of online discussion format called Co-ops. The Co-op is about “sharing expertise” (source: Google Co-Op website), I assume from whoever feel they have expertise to share. A Google employee posted general criteria about what posts would be stricken from a Co-op group: The posting of commercial advertisements or other promotional material [...]

Read the full article →

← Previous Entries

Next Entries →