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	<title>Naked Medicine and Smart Healthcare &#187; Medical Marketing</title>
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	<description>Let&#039;s Face It: Medicine is Business! -- Hosted by Jane Chin, Ph.D. @janechin #pharma</description>
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		<title>Pharma Patient Connection: Insight is the Missing Link to Authenticity</title>
		<link>http://www.nakedmedicine.com/pharma-patient-connection-insight-is-the-missing-link-to-authenticity</link>
		<comments>http://www.nakedmedicine.com/pharma-patient-connection-insight-is-the-missing-link-to-authenticity#comments</comments>
		<pubDate>Tue, 18 Oct 2011 04:59:02 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Activism & Advocacy]]></category>
		<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
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		<category><![CDATA[Social Media in Medicine]]></category>

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		<description><![CDATA[This is based on a presentation I gave to DTC Perspectives&#8217; Marketing to the Digital Consumer conference, October 12-13, 2011 in Fairfield New Jersey. Authenticity in Pharma-Patient Connection]]></description>
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		<title>Pharma and Social Media: It&#8217;s Not About Controlling the Conversation, but Finding the Right Venues for Engagement</title>
		<link>http://www.nakedmedicine.com/pharma-and-social-media-its-not-about-controlling-the-conversation-but-finding-the-right-venues-for-engagement</link>
		<comments>http://www.nakedmedicine.com/pharma-and-social-media-its-not-about-controlling-the-conversation-but-finding-the-right-venues-for-engagement#comments</comments>
		<pubDate>Wed, 25 May 2011 17:33:14 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Drug Companies]]></category>
		<category><![CDATA[Health Advertising]]></category>
		<category><![CDATA[Health on the Web]]></category>
		<category><![CDATA[Medical Marketing]]></category>
		<category><![CDATA[Social Media in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=326</guid>
		<description><![CDATA[Now that Facebook Pages is to Marketing what LinkedIn Profiles is to Job Seeking &#8211; pharma companies are in pickle: Facebook is going to open up comments no matter what. This means pharma companies can no longer restrict people from commenting on their Facebook pages. Er&#8230;. DUH! Why is this big news? People get on [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>CME and Pharma: Doctors Want Support That They Can&#8217;t Trust</title>
		<link>http://www.nakedmedicine.com/cme-and-pharma-doctors-want-support-that-they-cant-trust</link>
		<comments>http://www.nakedmedicine.com/cme-and-pharma-doctors-want-support-that-they-cant-trust#comments</comments>
		<pubDate>Thu, 19 May 2011 18:51:53 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Doctors]]></category>
		<category><![CDATA[Medical Education]]></category>
		<category><![CDATA[Medical Marketing]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=322</guid>
		<description><![CDATA[&#8220;Doctors want CMEs paid for them but can&#8217;t trust the people they want to help pay for their continuing medical education.&#8221; That&#8217;s how I sum up the below survey published by Archives of Internal Medicine. Look at what the conclusion said: &#8220;Although the medical professionals responding to this survey were concerned about bias introduced from [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>FDA Has to Slow Down to Keep Up with Drug Companies</title>
		<link>http://www.nakedmedicine.com/fda-has-to-slow-down-to-keep-up-with-drug-companies</link>
		<comments>http://www.nakedmedicine.com/fda-has-to-slow-down-to-keep-up-with-drug-companies#comments</comments>
		<pubDate>Wed, 09 Feb 2011 15:53:09 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Drug Companies]]></category>
		<category><![CDATA[Legal Side of Medicine]]></category>
		<category><![CDATA[Medical Marketing]]></category>
		<category><![CDATA[Politics in Medicine]]></category>
		<category><![CDATA[Social Media in Medicine]]></category>
		<category><![CDATA[Truth in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=285</guid>
		<description><![CDATA[Steve Woodruff is hopping mad with the apparent gross inefficiency and indecision of the &#8220;guidance process&#8221; for pharma company promotional practices when it comes to social media, and I can&#8217;t blame him! But I&#8217;m on the FDA&#8217;s side this time. Let me say up front that I never liked how the FDA remains vague and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Big Pharma Shilling and WebMD.com MayoClinic.com Smack-Down</title>
		<link>http://www.nakedmedicine.com/big-pharma-shilling-and-webmd-com-mayoclinic-com-smack-down</link>
		<comments>http://www.nakedmedicine.com/big-pharma-shilling-and-webmd-com-mayoclinic-com-smack-down#comments</comments>
		<pubDate>Tue, 08 Feb 2011 13:42:06 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Drug Companies]]></category>
		<category><![CDATA[Health Advertising]]></category>
		<category><![CDATA[Medical Marketing]]></category>
		<category><![CDATA[Social Media in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=276</guid>
		<description><![CDATA[New York Times Online is likening WebMD&#8217;s &#8220;information&#8221; as &#8220;using the meretricious voice of a pharmaceutical rep&#8221;. I don&#8217;t know&#8230; I never found WebMD&#8217;s interface &#8220;apparently attractive&#8221; but I suppose some people like all the flashy stuff. I mean, I find the ads on NakedMedicine.com mildly annoying, but these only go toward keeping the site [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Advil PM v. Tylenol PM Ad is Misleading</title>
		<link>http://www.nakedmedicine.com/advil-pm-v-tylenol-pm-ad-is-misleading</link>
		<comments>http://www.nakedmedicine.com/advil-pm-v-tylenol-pm-ad-is-misleading#comments</comments>
		<pubDate>Sat, 16 Oct 2010 03:13:24 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Drug Companies]]></category>
		<category><![CDATA[Health Advertising]]></category>
		<category><![CDATA[Medical Marketing]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=207</guid>
		<description><![CDATA[This has been bugging me for a long time, but recently I saw another one of these &#8220;advil PM versus tylenol PM&#8221; commercials, so I am going to finally write about it! First of all, the commercial is basically a &#8220;why Advil PM is so much better&#8221; ad. It talks about how the person taking [...]]]></description>
		<wfw:commentRss>http://www.nakedmedicine.com/advil-pm-v-tylenol-pm-ad-is-misleading/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Which Side Are You Really On, Jane Chin?!</title>
		<link>http://www.nakedmedicine.com/which-side-are-you-really-on-jane-chin</link>
		<comments>http://www.nakedmedicine.com/which-side-are-you-really-on-jane-chin#comments</comments>
		<pubDate>Fri, 21 Aug 2009 04:42:29 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Activism & Advocacy]]></category>
		<category><![CDATA[Affordable Healthcare]]></category>
		<category><![CDATA[Antibiotics]]></category>
		<category><![CDATA[Business of Medicine]]></category>
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		<category><![CDATA[Doctors]]></category>
		<category><![CDATA[Drug Companies]]></category>
		<category><![CDATA[Health Advertising]]></category>
		<category><![CDATA[Humanity in Medicine]]></category>
		<category><![CDATA[Legal Side of Medicine]]></category>
		<category><![CDATA[Medical Innovation]]></category>
		<category><![CDATA[Medical Malpractice]]></category>
		<category><![CDATA[Medical Marketing]]></category>
		<category><![CDATA[Patient Groups]]></category>
		<category><![CDATA[Patients]]></category>
		<category><![CDATA[Politics in Medicine]]></category>
		<category><![CDATA[Science and Research]]></category>
		<category><![CDATA[Scientists]]></category>
		<category><![CDATA[Society]]></category>
		<category><![CDATA[Truth in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=173</guid>
		<description><![CDATA[I received what is probably the most passionate email from a reader of this blog that I&#8217;ve ever gotten since creating NakedMedicine.com in 2006. The email concludes with this: I can&#8217;t figure out what your agenda is Ms Chin. Are siding with the poor hard working physicians who are fighting a losing battle with their [...]]]></description>
		<wfw:commentRss>http://www.nakedmedicine.com/which-side-are-you-really-on-jane-chin/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>How to See Through Pharma Ad BS?</title>
		<link>http://www.nakedmedicine.com/how-to-see-through-pharma-ad-bs</link>
		<comments>http://www.nakedmedicine.com/how-to-see-through-pharma-ad-bs#comments</comments>
		<pubDate>Mon, 27 Apr 2009 15:45:47 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Activism & Advocacy]]></category>
		<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Drug Companies]]></category>
		<category><![CDATA[Health Advertising]]></category>
		<category><![CDATA[Medical Marketing]]></category>
		<category><![CDATA[Social Media in Medicine]]></category>
		<category><![CDATA[Society]]></category>
		<category><![CDATA[Truth in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=138</guid>
		<description><![CDATA[Like all marketing campaigns, the aim of any pharma advertisement is to get you to think that you need a certain product or a service. I understand that all pharma companies will say that they want to educate patients on the condition first and foremost, but I guarantee that when pharma companies are forking over [...]]]></description>
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		<slash:comments>0</slash:comments>
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