Archive for the ‘Medical Marketing’ Category
Truth in Medical Marketing and CMEs
Recently newsgroup user jkellymdmph asked a question that I had brought up when Google Co-op Health first launched:
How can this group health effort can resist infiltration by aggressive marketing?
jkellymdmph goes on to describe a continuing medical education (CME) event he attended that was supported with an unrestricted grant from a pharmaceutical company. There are two important notes in this story:
1) He thought the CME was very good, and “didn’t notice” that the supporter was a pharma company
2) … until the speaker began to tout the company’s drugs as “the best” Read the rest of this entry »
