Medical Marketing

Oh, How do I love Thee? What – Speak Up, Honey!

The FDA has just approved changes to product labeling for popular “lifestyle” drugs Viagra, Cialis, and Levitra. These drugs are meant to treat erectile dysfunction or ED, and my calling them “lifestyle” drugs will trigger the ire of pharma companies, but let’s face it, these types of drugs don’t become blockbuster for no reason. If [...]

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DTC Advertising: Doctors Still Hate It But Industry Continues to Use It

New England Journal of Medicine recently published a paper looking at “A Decade of Direct-to-Consumer Advertising of Prescription Drugs”, where the study authors looked at pharma company spending on DTC advertising and physician promotion in the past 10 years (1996-2006). The authors also looked at the FDA regulation of drug advertising during this time. While [...]

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This is Why Doctors Hate DTC

… And as the geniuses at Pfizer’s marketing department go with this latest “Viva Viagra” ad, I don’t blame the doctors. thanks to Vincent for the link.

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Ladies, Let’s Zap Your Periods

First it’s zapping bad memories (see previous article) and now – monthly periods for women. Gents, you may think of this post as “for ladies only” but keep reading: this has general biological implications for either gender. Did you know that a small percentage – 8% according to this NYT report – of women have [...]

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How Much Vermont Psychiatrists and Endocrinologists Received from Drug Companies

Gardiner Harris of New York Times wrote about Vermont’s disclosure of the amount of funds that the states doctors received from drug companies. While the focus was on psychiatrists, because they received top total dollars, I was particularly intrigued that endocrinologists as a specialty followed a close second. Those of you familiar with the field [...]

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