Patient Groups

Pharma Patient Connection: Insight is the Missing Link to Authenticity

This is based on a presentation I gave to DTC Perspectives’ Marketing to the Digital Consumer conference, October 12-13, 2011 in Fairfield New Jersey. Authenticity in Pharma-Patient Connection

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Which Side Are You Really On, Jane Chin?!

I received what is probably the most passionate email from a reader of this blog that I’ve ever gotten since creating NakedMedicine.com in 2006. The email concludes with this: I can’t figure out what your agenda is Ms Chin. Are siding with the poor hard working physicians who are fighting a losing battle with their [...]

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RLS Anti-Ad Video is as Bad as Drug Company DTC

A Consumer Reports video of the Requip DTC ad (another drug used to treat RLS, manufactured by GlaxoSmithKline) has been published. Let me first state that I’ve seen the Requip ad in question many times when I watch TV, and each time I have the same negative reaction to the ad. This means I have [...]

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Stronger Warnings on Heart Failure Risk for Avandia and Actos Type Drugs

Update: “FDA Adds Boxed Warning for Heart Attacks to Anti-Diabetes Drug Avandia. Agency says drug to remain on market, while safety assessment continues” The US Food and Drug Administration (FDA) is requiring some Type 2 diabetes drugs to change its product label to include a heart failure risk warning. This “boxed” warning emphasizes that the [...]

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Massachusetts Mandatory Health Insurance Law for Young People

I don’t know what your finances looked like when you were when you were 18 or in your early twenties, but I was a starving graduate student barely able to afford rent. If now I have to pay at least $100 each month on top of my expenses, I’d sink deeper into debt unless I [...]

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