By Mitchell Gavillion, guest blogger Healthcare providers in the U.S. are looking for ways to wring value out of every dollar spent, and technology factors prominently into their working strategy. Currently, consumers and insurance providers spend about $1.7 trillion annually in the U.S. on healthcare, and it’s cost is only expected to rise. One particular [...]
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The recent hullabaloo with some pharma companies pulling out of Facebook got me thinking about whether it is even probable for pharma companies to come across as “more human” and therefore viewed as willing to connect with consumers/patients beyond the PR and marketing scripts. For example, can pharma companies — whether on Twitter or Facebook [...]
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