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	<title>Naked Medicine &#187; Social Media in Medicine</title>
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	<link>http://www.nakedmedicine.com</link>
	<description>a thinking man&#039;s point of view about the business of medicine</description>
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		<title>Top 10 healthcare social media predictions</title>
		<link>http://www.nakedmedicine.com/top-10-healthcare-social-media-predictions</link>
		<comments>http://www.nakedmedicine.com/top-10-healthcare-social-media-predictions#comments</comments>
		<pubDate>Sun, 25 Jul 2010 15:43:40 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Social Media in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=182</guid>
		<description><![CDATA[3 of my predictions appeared here: Industry consultant and entrepreneur Jane Chin (@janechin) goes even further, alleging that next year PhRMA will appoint its first ever &#8216;Chief Tweeting Officer.&#8217; Jane Chin (@janechin) thinks social media will spur new approaches to customer care and technology, as “cutting edge pharma &#8230;companies will experiment with a blend of [...]]]></description>
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		<title>Pharma Industry&#8217;s Job is NOT Disease Prevention. THAT&#8217;S YOUR JOB.</title>
		<link>http://www.nakedmedicine.com/pharma-industrys-job-is-not-disease-prevention-thats-your-job</link>
		<comments>http://www.nakedmedicine.com/pharma-industrys-job-is-not-disease-prevention-thats-your-job#comments</comments>
		<pubDate>Sun, 28 Jun 2009 04:12:57 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Activism & Advocacy]]></category>
		<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Doctors]]></category>
		<category><![CDATA[Drug Companies]]></category>
		<category><![CDATA[Patients]]></category>
		<category><![CDATA[Politics in Medicine]]></category>
		<category><![CDATA[Smoking]]></category>
		<category><![CDATA[Social Media in Medicine]]></category>
		<category><![CDATA[Society]]></category>
		<category><![CDATA[Truth in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=160</guid>
		<description><![CDATA[I&#8217;ve heard the argument, so have you. &#8220;Those evil pharma companies aren&#8217;t interested in prevention! They want people to get sick and stay sick because that&#8217;s how they make their money! On the drugs!&#8221; Recently I had railed against the pharma companies that are capitalizing on increasing trends of people using certain prescription drugs as [...]]]></description>
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		<title>Female Sexual Dysfunction: Pharma&#8217;s Next Lifestyle Market</title>
		<link>http://www.nakedmedicine.com/female-sexual-dysfunction-pharmas-next-lifestyle-market</link>
		<comments>http://www.nakedmedicine.com/female-sexual-dysfunction-pharmas-next-lifestyle-market#comments</comments>
		<pubDate>Sun, 17 May 2009 04:53:44 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Activism & Advocacy]]></category>
		<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Drug Companies]]></category>
		<category><![CDATA[Health Advertising]]></category>
		<category><![CDATA[Open Healthcare]]></category>
		<category><![CDATA[Politics in Medicine]]></category>
		<category><![CDATA[Social Media in Medicine]]></category>
		<category><![CDATA[Society]]></category>
		<category><![CDATA[Truth in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=153</guid>
		<description><![CDATA[I&#8217;m posting this from one of Steve Woodruff&#8217;s blog posts that I shared via my Facebook profile, which turned into a full blown debate between me, Dmitriy Kruglyak, and Yvette &#8211; one of my FB friends. Jane Chin&#8217;s Profile Jane Chin I&#8217;m pro-pharma, but I&#8217;m NOT happy w/ female sexual dysfunction disease mongering I expect [...]]]></description>
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		<title>How to See Through Pharma Ad BS?</title>
		<link>http://www.nakedmedicine.com/how-to-see-through-pharma-ad-bs</link>
		<comments>http://www.nakedmedicine.com/how-to-see-through-pharma-ad-bs#comments</comments>
		<pubDate>Mon, 27 Apr 2009 15:45:47 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Activism & Advocacy]]></category>
		<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Drug Companies]]></category>
		<category><![CDATA[Health Advertising]]></category>
		<category><![CDATA[Medical Marketing]]></category>
		<category><![CDATA[Social Media in Medicine]]></category>
		<category><![CDATA[Society]]></category>
		<category><![CDATA[Truth in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=138</guid>
		<description><![CDATA[Like all marketing campaigns, the aim of any pharma advertisement is to get you to think that you need a certain product or a service. I understand that all pharma companies will say that they want to educate patients on the condition first and foremost, but I guarantee that when pharma companies are forking over [...]]]></description>
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		<title>How Useful is Social Media in Pharmacovigilance?</title>
		<link>http://www.nakedmedicine.com/how-useful-is-social-media-in-pharmacovigilance</link>
		<comments>http://www.nakedmedicine.com/how-useful-is-social-media-in-pharmacovigilance#comments</comments>
		<pubDate>Wed, 25 Mar 2009 03:52:08 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Health on the Web]]></category>
		<category><![CDATA[Social Media in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=61</guid>
		<description><![CDATA[By Jane Chin, Ph.D. In theory, engaging social media in pharmacovigilance is attractive, if not sensible. In practice, engaging social media in pharmacovigilance will be fraught with such high noise-to-signal ratio that both pharma companies and regulatory agencies may struggle to embrace it. Let&#8217;s look at how pharmacovigilance has fared from the field perspective. We [...]]]></description>
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