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	<title>Naked Medicine and Smart Healthcare &#187; Social Media in Medicine</title>
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	<description>Let&#039;s Face It: Medicine is Business! -- Hosted by Jane Chin, Ph.D. @janechin #pharma</description>
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		<title>Pharma Patient Connection: Insight is the Missing Link to Authenticity</title>
		<link>http://www.nakedmedicine.com/pharma-patient-connection-insight-is-the-missing-link-to-authenticity</link>
		<comments>http://www.nakedmedicine.com/pharma-patient-connection-insight-is-the-missing-link-to-authenticity#comments</comments>
		<pubDate>Tue, 18 Oct 2011 04:59:02 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Activism & Advocacy]]></category>
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		<description><![CDATA[This is based on a presentation I gave to DTC Perspectives&#8217; Marketing to the Digital Consumer conference, October 12-13, 2011 in Fairfield New Jersey. Authenticity in Pharma-Patient Connection]]></description>
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		<title>Pharma Companies that Can&#8217;t Handle Comments Should Get Off Facebook, Good Riddance!</title>
		<link>http://www.nakedmedicine.com/is-pharma-ready-for-a-conversation-on-facebook</link>
		<comments>http://www.nakedmedicine.com/is-pharma-ready-for-a-conversation-on-facebook#comments</comments>
		<pubDate>Mon, 15 Aug 2011 20:28:26 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Activism & Advocacy]]></category>
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		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=361</guid>
		<description><![CDATA[Jonathan at Dose of Digital talks about pharma&#8217;s fear of Facebook pages centering around 2 issues that pharma thinks require 24/7 monitoring: Adverse Events and negative publicity. I hear the same excuse on why pharma companies are so scared to look at patient comments on blogs: adverse events. I&#8217;m sorry, but adverse events are happening [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Pharma and Social Media: It&#8217;s Not About Controlling the Conversation, but Finding the Right Venues for Engagement</title>
		<link>http://www.nakedmedicine.com/pharma-and-social-media-its-not-about-controlling-the-conversation-but-finding-the-right-venues-for-engagement</link>
		<comments>http://www.nakedmedicine.com/pharma-and-social-media-its-not-about-controlling-the-conversation-but-finding-the-right-venues-for-engagement#comments</comments>
		<pubDate>Wed, 25 May 2011 17:33:14 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Drug Companies]]></category>
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		<category><![CDATA[Medical Marketing]]></category>
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		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=326</guid>
		<description><![CDATA[Now that Facebook Pages is to Marketing what LinkedIn Profiles is to Job Seeking &#8211; pharma companies are in pickle: Facebook is going to open up comments no matter what. This means pharma companies can no longer restrict people from commenting on their Facebook pages. Er&#8230;. DUH! Why is this big news? People get on [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>FDA Has to Slow Down to Keep Up with Drug Companies</title>
		<link>http://www.nakedmedicine.com/fda-has-to-slow-down-to-keep-up-with-drug-companies</link>
		<comments>http://www.nakedmedicine.com/fda-has-to-slow-down-to-keep-up-with-drug-companies#comments</comments>
		<pubDate>Wed, 09 Feb 2011 15:53:09 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Drug Companies]]></category>
		<category><![CDATA[Legal Side of Medicine]]></category>
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		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=285</guid>
		<description><![CDATA[Steve Woodruff is hopping mad with the apparent gross inefficiency and indecision of the &#8220;guidance process&#8221; for pharma company promotional practices when it comes to social media, and I can&#8217;t blame him! But I&#8217;m on the FDA&#8217;s side this time. Let me say up front that I never liked how the FDA remains vague and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Big Pharma Shilling and WebMD.com MayoClinic.com Smack-Down</title>
		<link>http://www.nakedmedicine.com/big-pharma-shilling-and-webmd-com-mayoclinic-com-smack-down</link>
		<comments>http://www.nakedmedicine.com/big-pharma-shilling-and-webmd-com-mayoclinic-com-smack-down#comments</comments>
		<pubDate>Tue, 08 Feb 2011 13:42:06 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Drug Companies]]></category>
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		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=276</guid>
		<description><![CDATA[New York Times Online is likening WebMD&#8217;s &#8220;information&#8221; as &#8220;using the meretricious voice of a pharmaceutical rep&#8221;. I don&#8217;t know&#8230; I never found WebMD&#8217;s interface &#8220;apparently attractive&#8221; but I suppose some people like all the flashy stuff. I mean, I find the ads on NakedMedicine.com mildly annoying, but these only go toward keeping the site [...]]]></description>
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		<title>Top 10 healthcare social media predictions</title>
		<link>http://www.nakedmedicine.com/top-10-healthcare-social-media-predictions</link>
		<comments>http://www.nakedmedicine.com/top-10-healthcare-social-media-predictions#comments</comments>
		<pubDate>Sun, 25 Jul 2010 15:43:40 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Social Media in Medicine]]></category>

		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=182</guid>
		<description><![CDATA[3 of my predictions appeared here: Industry consultant and entrepreneur Jane Chin (@janechin) goes even further, alleging that next year PhRMA will appoint its first ever &#8216;Chief Tweeting Officer.&#8217; Jane Chin (@janechin) thinks social media will spur new approaches to customer care and technology, as “cutting edge pharma &#8230;companies will experiment with a blend of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Pharma Industry&#8217;s Job is NOT Disease Prevention. THAT&#8217;S YOUR JOB.</title>
		<link>http://www.nakedmedicine.com/pharma-industrys-job-is-not-disease-prevention-thats-your-job</link>
		<comments>http://www.nakedmedicine.com/pharma-industrys-job-is-not-disease-prevention-thats-your-job#comments</comments>
		<pubDate>Sun, 28 Jun 2009 04:12:57 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Activism & Advocacy]]></category>
		<category><![CDATA[Business of Medicine]]></category>
		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Doctors]]></category>
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		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=160</guid>
		<description><![CDATA[I&#8217;ve heard the argument, so have you. &#8220;Those evil pharma companies aren&#8217;t interested in prevention! They want people to get sick and stay sick because that&#8217;s how they make their money! On the drugs!&#8221; Recently I had railed against the pharma companies that are capitalizing on increasing trends of people using certain prescription drugs as [...]]]></description>
		<wfw:commentRss>http://www.nakedmedicine.com/pharma-industrys-job-is-not-disease-prevention-thats-your-job/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Female Sexual Dysfunction: Pharma&#8217;s Next Lifestyle Market</title>
		<link>http://www.nakedmedicine.com/female-sexual-dysfunction-pharmas-next-lifestyle-market</link>
		<comments>http://www.nakedmedicine.com/female-sexual-dysfunction-pharmas-next-lifestyle-market#comments</comments>
		<pubDate>Sun, 17 May 2009 04:53:44 +0000</pubDate>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
				<category><![CDATA[Activism & Advocacy]]></category>
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		<category><![CDATA[Critical Consumer]]></category>
		<category><![CDATA[Drug Companies]]></category>
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		<category><![CDATA[Open Healthcare]]></category>
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		<guid isPermaLink="false">http://www.nakedmedicine.com/?p=153</guid>
		<description><![CDATA[I&#8217;m posting this from one of Steve Woodruff&#8217;s blog posts that I shared via my Facebook profile, which turned into a full blown debate between me, Dmitriy Kruglyak, and Yvette &#8211; one of my FB friends. Jane Chin I&#8217;m pro-pharma, but I&#8217;m NOT happy w/ female sexual dysfunction disease mongering I expect to see from [...]]]></description>
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		<slash:comments>1</slash:comments>
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