Toward a National Drug Control Strategy

By Guest Author (Brandon) Prescription drugs have become part of the American society and have been a controversial topic among government officials.  The United States Government is trying control and prevent the amount of drug use that occurs among the American population.  Prescription drugs have been abused over the recent years and that has caused [...]

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How Can Technology Improve Healthcare?

By Mitchell Gavillion, guest blogger Healthcare providers in the U.S. are looking for ways to wring value out of every dollar spent, and technology factors prominently into their working strategy. Currently, consumers and insurance providers spend about $1.7 trillion annually in the U.S. on healthcare, and it’s cost is only expected to rise. One particular [...]

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Can pharma really afford to “be more human”?

The recent hullabaloo with some pharma companies pulling out of Facebook got me thinking about whether it is even probable for pharma companies to come across as “more human” and therefore viewed as willing to connect with consumers/patients beyond the PR and marketing scripts. For example, can pharma companies — whether on Twitter or Facebook [...]

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Pharma Companies that Can’t Handle Comments Should Get Off Facebook, Good Riddance!

Jonathan at Dose of Digital talks about pharma’s fear of Facebook pages centering around 2 issues that pharma thinks require 24/7 monitoring: Adverse Events and negative publicity. I hear the same excuse on why pharma companies are so scared to look at patient comments on blogs: adverse events. I’m sorry, but adverse events are happening [...]

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The Benefits of a Flexible Spending Account for Healthcare

A flexible spending account (FSA) is an employer-offered benefit that allows employees to make a regular pre-tax deduction from their paycheck that is set aside for medical expenses. Employees set their own deduction amount based on how much money they spend send per year on health needs that are not covered by their health insurance. [...]

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