I remembered years ago I was speaking to a Forest employee who told me how proud she was to be working at Forest because of how ethical the company and the CEO was. That same employee was critical of me for talking to the WSJ about some of the less ethical practices that pharma companies [...]
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PLoS medicine did an analysis of medical students’ attitudes toward pharma marketing to them, and not surprisingly, they’re skeptical and confused. I say not surprising because that attitude translates to how physicians feel about pharma, except they are more indignant: “What, Me, corruptible?! How dare you! Sir, I am a PROFESSIONAL!” I’ll let Robert Cialdini, [...]
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