My friend Natalie Bourre saw my post about the non-biodegradable Happy Meal photo-essay and told me about a Canadian Pharmacy that had, as part of its weekly promotion, a coupon for McDonald’s.
This promotion is no longer on the corporate website, so you will have to visit Nat’s blog to see the screenshot she captured when those coupons were prominently displayed at the “CLICK ME NOW!”-eye-level.
And here’s why I think it’s not so strange that a pharmacy should accept advertising from McDonald’s, and why an establishment advocating for better consumer health would not be a strange bedfellow with a fast food company:
If we are all more responsible with our health and become epitomes of good prevention and healthy lifestyle choices, pharmacies would go out of business. Or at least struggle a bit in the pharmacy business.
Don’t get me wrong, we’ll always need drugs and stuff that pharmacies dispense, by the mere reality that we are mortal and therefore subject to the systematic and gradual deterioration called “aging”. But people who don’t have serious health issues requiring chronic medication and healthcare intervention aren’t going to be frequenting drug stores. Healthy people who don’t need medication are not that great for the long term robustness of a drug dispensing business.
Let’s also not forget that when we’re at the drug store waiting for our prescription filled, we also get to wander around the aisles for some impulse purchase, as well as doing some shopping for toothpaste or shampoo or laundry detergent or Halloween costumes (drug stores these days are almost like departmental stores, offering things you’d normally not associate with drug stores)! It’s not just the drugs dispensed, but all the opportunistic non-medical drug store purchases that contribute to the bottom line.
The way I see it, promoting McDonald’s now may help create new customers for tomorrow.