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Top 10 healthcare social media predictions

3 of my predictions appeared here:

Industry consultant and entrepreneur Jane Chin (@janechin) goes even further, alleging that next year PhRMA will appoint its first ever ‘Chief Tweeting Officer.’

Jane Chin (@janechin) thinks social media will spur new approaches to customer care and technology, as “cutting edge pharma …companies will experiment with a blend of continuing medical education and cloud-based user-generated content for CME 2.0.”

Jane Chin (@janechin) emphasizes sound strategic judgment and an eye on the needs of a targeted audience for specific, relevant content by warning that “pharma will realize, once again too late, that data dumping fails both in real life and in social media.” [Thanks @skypen!]

Updated: June 30, 2013 — 8:05 am

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