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	<title>Comments on: We Already Have Been Personalizing Medicine</title>
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	<description>Let&#039;s Face It: Medicine is Business! -- Hosted by Jane Chin, Ph.D. @janechin #pharma</description>
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		<title>By: Jane Chin, Ph.D.</title>
		<link>http://www.nakedmedicine.com/we-already-have-been-personalizing-medicine/comment-page-1#comment-4723</link>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
		<pubDate>Sat, 28 Mar 2009 23:37:24 +0000</pubDate>
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		<description>Just to throw a wrench in this discussion...

Pharma marketing is encouraged to move away from blockbuster thinking because it makes people a group of faceless numbers. This creates potential for unethical behavior and profit-driven action above all else.

From what I&#039;ve observed, politicians exhibit the epitome of blockbuster thinking. Except instead of product sales, their blockbuster mentality is applied to votes.

What potential does application of the political blockbuster mentality have when applied to healthcare and nations of people?</description>
		<content:encoded><![CDATA[<p>Just to throw a wrench in this discussion&#8230;</p>
<p>Pharma marketing is encouraged to move away from blockbuster thinking because it makes people a group of faceless numbers. This creates potential for unethical behavior and profit-driven action above all else.</p>
<p>From what I&#8217;ve observed, politicians exhibit the epitome of blockbuster thinking. Except instead of product sales, their blockbuster mentality is applied to votes.</p>
<p>What potential does application of the political blockbuster mentality have when applied to healthcare and nations of people?</p>
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