Johnson&Johnson: Don’t Just Cite Your Credo, APPLY IT.

When I used to consult in the pharma world, I notice that J&J employers love their company credo. It makes a deep impression on them. They believe truly that they’re joining a company that takes pride in their history and reputation. There’s this feeling of “pedigree” for being part of the Johnson & Johnson family.

But times have changed and I suppose companies too, and the people who run these companies have forgotten that credos don’t do much good as engraved paper weights and for recital purposes only. Credos are supposed to be applied.

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